What “ROI Manager” is?
ROI Manager is a wonderful tool WebHotelier™ Add-on for tracking, analysing and finally improving the quality of a hotel website traffic.
By adding a simple piece of string to any URL using”ROI” can distinguish the particular link, highlight it as a traffic source and report on its quality and revenues with booking data such as name, surname, check-in, value, etc.
How can ROI benefit me?
When you have access to conversion data in your inbound links or campaigns, you can make smarter online advertising decisions and save money from your marketing budget, particularly about which ads a you invest in.
Given better data, you can better measure your overall Return On Investment for your online campaigns.
What kind of Campaigns can I track?
“ROI” can track visitors from any referrer, including social media, TripAdvisor™, Trivago™, display advertising, pay-per-click networks, email marketing, blogs, and digital collateral such as links within PDF or any other kind of documents.
Hoteliers or marketers can review online campaigns (paid or not) by tracking landing page quality and R.O.I. conversions and review the sales activity and performance for any referral, since the system provides the booking details (name, surname, check-in date, value, check-out date) of the guest, allocated the reference source they came from.
Campaigns can be various ways of acquiring traffic, such as:
- Yahoo! Search Marketing, Google AdWords, campaign, Cost Per Click (CPC)
- Display Ads, Banners
- Links in Newsletters, Emailing, blogs, forums
- Affiliates links (sometimes called Subids tracking)
- Facebook Ads, and any hosted link in any website on the net
One of the innovations of ROI Manager is its multilayer ability per campaign. (i.e. any banner on Google ad-words can have different tracking code) thus a hotelier can break any campaign into small traceable parts and know the revenues per banner.
Can I track TripAdvisor?
Yes! ROI Manager is the only tool that can track 100% the incoming traffic from TripAdvisor Business Listing. You know who guest of your hotel came from tripadvisor (i.e. Mr Smith on room 101 booked from tripadvisor) Actually you know this since the guest made his booking.
When ROI was Founded?
ROI was founded by John Giannatos in 2007 to measure the affiliate sales in European e-commerce. In 2010 was adapted to hospitality industry by connecting it to the WebHotelier Booking Engine. Its unique measurement abilities and the non existence of a similar tool on the industry, made ROI to be on a patent pending application in 2011.